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Logo & Brand identity renovation for Al Sai
Corporate Identity Design
Project Overview
Al Sai Developments one of leading real estate development companies not only in Cairo but also in many Delta urban areas with 40+ years experience in same field.
Al Sai decided to go for brand renovation to keep up in every day market changes and challenges.
A comprehensive brand identity renovation for Al Sai Real Estate Development, a firm dedicated to shaping modern landscapes. The project involved a strategic overhaul of their legacy visual identity, transforming it into a contemporary, high-prestige brand that communicates stability, growth, and architectural excellence to investors and homeowners alike.
The Scope
Logo Engineering & Geometry: Developed a precision-engineered logomark based on architectural golden ratios, optimized for high-impact visibility—from mobile app icons to massive construction site hoarding and signage.
Corporate Visual System: Curated a sophisticated color palette and typography suite that evokes a sense of “Solid Ground” and luxury, providing a cohesive look across all corporate communications.
Environmental Branding: Designed a comprehensive set of brand applications, including high-end stationery, site-office interiors, and large-scale outdoor advertising assets specifically tailored for the real estate market.
