Branding & ecommerce website development for Cosmetics & Perfumes Online Brand UAE
Corporate Identity Design·Ecommerce website stores
Project Overview
A high-end, bespoke e-commerce platform for Ananas Store, a premium cosmetics and fragrance retailer based in the UAE. The project objective was to create a “digital boutique” that mirrors the luxury shopping experience of Dubai and Abu Dhabi, focusing on sensory-driven visuals, high-speed performance, and a frictionless path to purchase for a sophisticated beauty-conscious audience.
The Scope
Luxury E-commerce UI: Designed a sleek, “magazine-style” interface that prioritizes high-fidelity product imagery and minimalist white space, allowing the vibrant colors of the cosmetics and the elegance of the perfume bottles to take center stage.
Bilingual UAE Localization: Engineered a seamless, high-performance bilingual experience (Arabic & English) with perfect Right-to-Left (RTL) mirroring, ensuring a native shopping experience for both local and expat demographics in the Emirates.
Conversion-Centric UX: Developed a streamlined “Quick-Shop” workflow, featuring smart filters (by scent notes, skin type, or brand), a persistent cart, and a 3-step checkout process optimized for mobile users.
Brand Integration: Translated the “Ananas” brand identity into a digital design system, using a refined color palette and custom micro-interactions that evoke a sense of freshness, cleanliness, and premium quality.
