Our works.
Social Media Management & Posts Design – Miniso
Social Media Marketing
Project Scope
Full multi-nationality dedicated social media team made international brands trust LET ME IN Studio. Here is some work from Miniso Elmansorah Instagram account.
A vibrant and high-energy social media campaign and visual content strategy for the Miniso Mansoura branch. The goal was to localize the global “Life is for Fun” brand philosophy for the Dakahlia market, driving both online engagement and foot traffic to the store through a mix of curated lifestyle photography and trend-driven graphic design.
The Scope
Visual Content Strategy: Developed a cohesive social media design system that translates Miniso’s global minimalist-fun aesthetic into a localized content calendar that resonates with Mansoura’s youthful demographic.
Lifestyle Graphic Design: Created high-impact, product-focused post designs and promotional layouts, blending professional studio photography with bold, playful typography to highlight seasonal arrivals and flash sales.
Engagement-First Storytelling: Engineered a “Stories” strategy focused on interactive content (polls, unboxings, and “choose your favorite”), resulting in a significant boost in direct community interaction and brand recall.
Campaign Localization: Executed end-to-end visual assets for local branch milestones, including grand openings, holiday-specific offers (Ramadan, Eid, Back to School), and exclusive “Mansoura-only” digital promotions.
